BeAlice is a bold, color-forward handbag brand founded by two best friends from East St. Paul. Each bag is crafted with buttery Italian leather, signature brass and silver hardware, and a hands-free fit — made to stand out and built to last. Whether you’re feisty like Becky or bubbly like Amy (or a bit of both!) we make handbags to support a lifestyle that is fun, expressive, and just a little chaotic — in the best way. BeAlice is about wearing your story and carrying your confidence.